Personal branding is all the rage these days. (The term actually goes back at least as far as 1997, when Tom Peters wrote the two sentences quoted above in an article published in Fast Company.)
Given the visual nature of the world we live in (websites, Facebook pages, Linkedin accounts, etc.) it's only natural that someone who is intentional about creating a personal brand would turn to a professional photographer for help. That's just what our friend Courtney DeDi, founder of Dioge Pet Services, did a few weeks back.
Courtney, who comes from a family of entrepreneurs, decided to make her mark in the business world by creating a pet services company that is a step above the competition.
She wanted photographs that would show her as the professional she is, while at the same time capturing the edginess and acceptance she brings to the Diogi company culture.
We created a series of photographs, some edgier than others, so she could choose just the right photograph for the right occasion. The professional head shot for LinkedIn, perhaps, and the laid-back photos for her website, or podcast page.
After the session, we asked Courtney what she thought.
Now that you've seen them, what say ye, Courtney?