Personal Branding Photos for Diogi Founder Courtney DeDi

We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
— Tom Peters
 Courtney Dedi of diogi will be hosting her own podcast soon and wanted a photograph that would show her as the fun-loving, edgy, professional entrepreneur that she is.

Courtney Dedi of diogi will be hosting her own podcast soon and wanted a photograph that would show her as the fun-loving, edgy, professional entrepreneur that she is.

Personal branding is all the rage these days. (The term actually goes back at least as far as 1997, when Tom Peters wrote the two sentences quoted above in an article published in Fast Company.)

Given the visual nature of the world we live in (websites, Facebook pages, Linkedin accounts, etc.) it's only natural that someone who is intentional about creating a personal brand would turn to a professional photographer for help. That's just what our friend Courtney DeDi, founder of Dioge Pet Services, did a few weeks back.


Courtney, who comes from a family of entrepreneurs, decided to make her mark in the business world by creating a pet services company that is a step above the competition.

Personal Branding Portrait Atlanta

She wanted photographs that would show her as the professional she is, while at the same time capturing the edginess and acceptance she brings to the Diogi company culture. 

You can have piercings, tattoos and green hair, we’re cool with it, as long as you love animals and love people.  Diogi is a very accepting company.
— Courtney DeDi

We created a series of photographs, some edgier than others, so she could choose just the right photograph for the right occasion. The professional head shot for LinkedIn, perhaps, and the laid-back photos for her website, or podcast page.

Edgy Fun Personal Branding Photography

After the session, we asked Courtney what she thought.

Oh my gosh, it was so much fun. So relaxing. Sharon kept me laughing the whole time. So overall, a wonderful experience. I can’t wait to see the final product.
— Courtney

Now that you've seen them, what say ye, Courtney?


Atlanta Personal Branding Photographer


Cindy Brown

I'm an Atlanta wedding photographer who takes soulful, quirky and honest photos ...

I'm also an adventurous traveler and all-round nerd. I love to hike with my beagle/cattle dog Roux and best friend/spouse.

I was born in Atlanta, moved around a lot--30 cities and 5 states--and then came back.

After graduating from the Art Institute of Atlanta, I took a job at asmall newspaper in south Georgia, where I photographedhospital teas, pecan farmers, and beauty queens.

I photographed a biker funeral, death penalty protests andTed Bundy while interning with the Associated Press.

While a photographer for two dailies in Florida, I photographed Ronald Reagan, a train derailment and the dedication of a screened-in porch.

An unexpected life turn took me to Vermont where I fell in love with Bernie Sanders and on to Indiana, where I edited photos for a major daily, and nerded out getting a master’s and PhD.

After teaching photojournalism at colleges and universities in Florida, Indiana and Mississippi, I returned to Atlanta to earn myfifth degree--a Master's of Divinity.

My passion for storytelling with my camera and my interest in religious diversity led my to the field of wedding photojournalism.

I have documented weddings large and small, Unitarian and Pagan, indoors and out, Christian and Muslim, in backyards and in churches. The most exotic wedding I have photographed took place in Mexico and was officiated by aMayan shaman.

When I'm not photographing weddings, portraits or corporate events, I work on personal photo projects, visit friends in amemory-care home, and volunteer at a recovery center.